Market Research and Online User Behaviour Analysis

Asco

IMPROVED WEB USER EXPERIENCE!

Challenge

Asco Numatics, leaders in automated solutions and part of the Emerson group, wanted to make sure their web visitors were getting the very best experience.

Solution

They engaged us to deliver and analyse User experience testing, which involved market research, user surveys, face to face meetings with the website users, video analysis of movement over the website and a full in depth report including recommendations.

We recommended conversion techniques that had an instant impact too.

Results

Working with Asco ensured their visitors had a far greater website experience, and this was shown by the following:

1) The average visitor stayed on the website 8.16% longer than before the exercise.

2) The bounce rate improved by 3.92%

Given the visitor numbers are very high indeed, this is a huge performance increase for Asco and they were delighted with the results and are continuing to implement more of the changes we recommended within their business.

Asco Numatics, Case Studies