FOUND ON PAGE ONE OF GOOGLE!
In a highly competitive Insurance market place, Sutcliffe appeared on the face of it to have a high level of traffic. However they did not have online visibility for relevant keywords
The challenge was not as it appeared, but in fact Sutcliffe were getting completely irrelevant traffic, meaning they had a high bounce rate and a low conversion rate.
The Sutcliffe website is now consistently found on pages 1 and 2 of Google for relevant and targeted keywords, which means they are converting more of their traffic into paying customers.