Twitter’s long reign of only allowing you to post a limited number of characters are soon to be over. Although they will still limit the amount of text you can add to 140, you are now able to add attachments and links without the scary sight of your character count quickly diminishing.
What does this mean for businesses?
Although it is important to keep your message “short and sweet” to your potential and existing customers, it is still essential to include calls to action in your posts such as a link back to your website where they can find extra information about your products and offers. Whatever you want your customer’s to see, it can now be done much more smoothly due to the exclusion of these important aspects in your character count.
These new changes in Twitter now mean that more companies can easily align themselves with ‘Interest Targeting’, which includes adding @usernames for people with certain hobbies and interests. This enables you to reach a wide range of audiences who may be interested in your particular brand or the services you can offer.
Due to the fact you can now add attachments to your post without it affecting your character count, we will no doubt see a rise in the amount of businesses opting for videos as a way of advertising their products or deals.
The simple fact of the matter if that 82% of Twitter users watch video content.
Admit it, then you’re scrolling through your timeline and a video shows up, you watch it… even if just for a few seconds we all want to see whether it could be the latest thing to take the internet by storm.
In today’s digital world we are all very visual. Post a long boring paragraph and you’re likely to get a low response rate. However adding an eye catching image is a sure way to grab people’s attention and get them talking, and hopefully persuade them to read the important information or deal you want them to know about.
It is a known fact that tweets which contain images perform 3-4 x better than those without, which stands to reason why all businesses should be using visual aids whenever they can to ensure their content gets seen by their consumers.
If you want to find out more about the Twitter shake up that’s happening you can read more by visiting ‘The Verge‘. Alternatively if you want to know more about the role Social Media can play within your business and are looking to outsource this to a digital marketing agency, then please do not hesitate to get in touch with our team today.