Advantages of Using Social Media to Promote Your Business

Social Media is all around us and for the younger generation it is a permanent factor in their lives. Therefore the businesses of today should be getting up to date and improving their social media presence in order to draw in the clients and customers from this generation, whether it is for obtaining new customers or a new target audience, or increasing applicants and interest in job vacancies, social media should definitely be something you are thinking about using and incorporating into your business marketing strategy.

1) It can increase the traffic to your website.


You can use social media to direct customers to your webpage. One of the ways you can do this is to post information with links to your company’s website where your customers can find more information.


2) It opens up a communication dialogue between your business and your customers.

By having a social media profile, it allows customers to ask you questions and comment on your services in an open and public way. This can lead to better communication between you and your customers and could enable a clearer understanding of what your clients expect from your business.


3) Increase brand awareness

By using social media and having a profile of your brand on many social media platforms, it’ll increase customers and clients awareness and knowledge of your brand and company in general.


4) Connect to other businesses

You can also use social media to connect to other businesses, this could provide useful for gaining an insight into other businesses and building partnerships, as well as connecting with other clients and potential customers through other businesses.


5) A competitive advantage

By getting involved in the use of social media whilst before your competitors do will give you the competitive edge and enable you to connect with and attract clients and customers that other organisations and businesses cannot.
If you are interested in learning more about how to setup and use social media as a platform to communicate with new and existing customers and how to fit social media into your marketing strategy to help your business individually, then call M3SM Northampton on: 01604 328899 or Cheshire on: 01925 755544 or email us on: [email protected]