Email Marketing Services
Professional and secure Email Marketing services help you save time and money on communicating business messages to your targeted audience.
Email Marketing is a highly cost effective way of promoting your business, which gives you a great return on your investment and increased brand awareness too.
M3 Strategic Marketing take the time to show you best practices if you are going to Do It Yourself, but if you want to leave it in the hands of people for whom emails are their life, then let us manage your campaigns for you.
Not only will we manage your campaigns but we will provide you with timely reports giving you all the information you need to follow up with a phone call or another email.
Contact us for more information on how we can help you with your email campaign.
What Is Email marketing?
When it comes to marketing your business, there are many routes your business can take:
- Face to Face Networking
- Publications and Articles (Content)
- Digital Marketing (SEO, Website, landing pages)
- Social Media and Videos
- Flyers and Leaflets
- Exhibitions, Seminars and Webinars
- Email Marketing
Email marketing is an easy way to communicate with your target audience on a casual basis. It should supplement and complement other types of on and offline marketing.
Why Should You Use Email Marketing?
Emails are an non intrusive reminder that your business exists. As long as you are not always pitching for that sale, but offering useful information, your emails should be well received.
If you are making sure your intended audience is targeted correctly by using segmentation techniques, this will improve the open rate.
As with all marketing techniques, the more you focus, the better it will work, and email marketing is no different.
For example, if you run a business selling widgets and also widget maintenance, then you will undoubtedly have three lists:
- Prospects who do not have your widget
- Customers who have a widget but do have a widget maintenance contract
- Customers who have a widget and also a widget maintenance contract
This way you can send an appropriate message to each segmented email list.
What Else Can Email Marketing Do?
With all your Marketing activities, both on and offline, you want to make sure it is working for your business, giving you the best return for your investment, bringing in more than it costs.
With Email Marketing you can do just that!
You can Measure the Open Rate, Click through Rate and even down to Who has clicked a link, allowing you the opportunity to send a second email, a flyer in the post or even to pick up the phone and follow up with a call.
Click to you website are hot leads after all, they show interest.
And The Clever Stuff…
If you are really clever, you will ensure that each email campaign is also tracked in Google Analytics. This is REAL Big Brother Stuff, and those people who have clicked through to your website can be tracked to see exactly what pages they clicked on… in other words, what they are interested in finding out more about…
If you need help setting this up, or even managing your email Marketing, or Email Designs, then please send us an email and we will call you back.