If you owned a car, you might invest in an annual car service, you may pay a monthly fee for breakdown recovery, and you most certainly would pay for insurance either monthly or annually.
Every year, as a car owner, you budget for something that may go wrong, and you plan ahead for a replacement car when the costs get too great, and factor in depreciation for age, wear and tear and new technologies that mean spare parts are harder to come by.
A car is very important to you.
As a business owner with a business website, your site may generate business leads or sales, it may save you time, it may act as a team intranet. Therefore, it should also be important to you. Yet when you create a business website, you don’t always plan for the future. You simply pay for the site to be hosted somewhere and don’t often give it another thought until it goes wrong.
In the news recently, Marks and Spencer blamed their broken website on the decline of their online sales.
As digital marketers, we look regularly at the larger company websites. Mainly to gauge the latest trends. We have spotted many sites (including Marks and Spencer) that have been broken. It happens!
It does however, raise some questions
Who are monitoring these sites?
Who are making remedial changes?
Who are maintaining the website?
If your website is important to your business, you really should have a method of servicing your site.
Changes and small fixes can be made. Usually the cost of a regular maintenance package is less than an hourly rate or day rate because resource can be planned.
Site and Database Back-Up Package
Regular website back ups and database back ups are not always included with your hosting package. If your website gets defaced, or broken, how quickly can you rebuild it or recover it?
Refresh and Rebuild Planning
Like a car, a website will depreciate, start to break and may begin to look dated as fashion changes. You should plan to refresh and even rebuild your website every few years. A monthly plan will ensure you have enough in the bank to let this happen.
Like everything, software dates and eventually breaks. But with a website, this does not always need to be the cause for your website to start to look strange, or not work as it did previously.
Any upgrades on the following may affect the way your site looks or functions.
- Java Script
6 good reasons to make sure you have a plan in place to support and maintain your website.
Contact Us Now to discuss your specific requirements.
CALL 01604 652006